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Our Recent Blog Articles

The Racism Within

In the aftermath of Argentina’s win at the Copa America, a firestorm has erupted over the racist chant led by Argentine player Enzo Fernandez regarding French players of African heritage. A video showing the Argentine side on the team bus delivering the demeaning chant has drawn calls for action, and the banning of Fernandez who…

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A statue of Willie Mays in front of Oracle Park with office buildings, restaurants and shops along the street and palm trees in San Francisco California USA

Willie Mays Tribute: We Lost a Titan!

A unique blend of power, speed and agility, Mays ranks 5th in all-time home runs with 660 and was the winner of 12 Gold Gloves, establishing himself as one of, if not the best player in MLB history.

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Negotiating Brand Endorsements

Athletes can position themselves strategically if they consider the context of the general market and have a good understanding of the evaluation criteria that a brand manager will use when identifying potential candidates.

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Coach Prime’s Lesson in NIL

In the ever-evolving landscape of college athletics, the recent video capturing Coach Prime teaching his class at Colorado offers a compelling glimpse into the realities of Name, Image, and Likeness (NIL) deals.

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