
Digital Defense Playbook: Safeguarding Athletes’ NIL in the Online Arena
One the commonality we find with websites, social media personas, and email is that each requires credentials (username and password) for access.

One the commonality we find with websites, social media personas, and email is that each requires credentials (username and password) for access.

In the ever-evolving landscape of college athletics, the recent video capturing Coach Prime teaching his class at Colorado offers a compelling glimpse into the realities of Name, Image, and Likeness (NIL) deals.

Colleges and universities have been evaluating the benefits and costs of setting up a program to ‘tokenize’ certain aspects of their sports-related intellectual property by memorializing these aspects on a blockchain.